On January 14, the hashtag #OscarsSoWhite started trending on social media sites including Facebook and twitter. This hashtag comes after the Academy released the nominations for this year’s top movies, a little over a month before the Awards ceremony. It brings about awareness of the overwhelming amount of white people nominated for role, while criticising the Academy for not nominating People of Color. People using the hashtag use a strong use of negative rhetoric to point out a injust event that is plaguing the nation.
Similar hashtags have been used, such as #OscarNoms and #WhiteOscar, which only push forward the ideology that the users want to express.
One user, @WSJspeakeasy, has stated, “Black actors and directors shut out of 2016”, with an article that elaborates on the issue. No people of color were nominated for best actor/actress, best supporting, nor were films including African-American actors were nominated for best picture. This user uses fact and negative language, “shut out”, to bring upon an emotional meaning to his argument.
Another user, @catrincooper, uses statistics to point out the reason, perhaps for this event. She calls attention to the fact that most of the voters in the Academy are older, white men, which is not representative to the of actors in movies this year, and to the population of America.
@mrsjerseybelle5 uses a comical, negatively-charged gif to represent her vexation with the white nominations for this year, which is the second time in a row that the Academy has done so.
Perhaps this new year will bring diversity to movies, and other forms of media. In the meantime, persuasive hashtags, although may not solve the problem, is a good way to bring awareness and attention to the issue at hand.